World of work silver- organisation awareness Coursework - 1

World of work silver- organisation awareness - Coursework Example However, soon after the 2008 activities, the demand for Land Rover cars declined by almost one-quarter. In 2009, for instance, 144,133 car sales were registered worldwide. Jaguar also recorded a slump in sales by almost 20 per cent to about 52,500 in 2010 (Grant, 2010). Regardless, Jaguar’s internal processes paint its image as an effective, innovation-driven organization (Batchelor, 2014). As a mechanical engineer I can attribute the innovation successes to unique car designs. In order to improve the quality of its products, JLR has reduced its product lines to two instead of the initial six (Raynal, 2012). The company allocates generous budgets for its R&D in order to support the creation of fine mechanical engineering qualities. Nonetheless, JLR demonstrates a higher level of balancing its innovation with the primary risk of cost overruns than its competitors (Batchelor, 2014). Regardless, Jaguar’s supply chain management is still poor, judging by the lower presence of the products in the developing economies than the units of its market rivals such as Mercedes Benz or General Motors (Harris, 2013). As a mechanical engineer, I think Jaguar should increase the quantity of its units at the dealers, because the strategy of cashing in on customers who associate with rare products keeps their consumer base smaller than that of their rivals with more units in the market. Owing to the fitness of the Land Rover for different purposes, the brand is apparently performing better than the Jaguar (Gomes et al, 2007). After the recent acquisition, the company has shifted major head office decisions to India in an attempt to strengthen its market presence across the two products. In India, the company enjoys the advantage of the cheap labour, reduced production expenses and low-cost of logistics (The Guardian, 2015). These important factors will likely increase the quantity of the brand

Critique of published work Essay Example | Topics and Well Written Essays - 2000 words

Critique of published work - Essay Example In certain aspects, the article did a great job helping to fully explain the effects of advertisement positioning, but it left much more to be answered. While it did answer many questions, like whether earlier placement of an advertisement makes it more memorable, and why they are more memorable (primal retention 1). But, the study seemed centered around college students, which although are part of the largest group of television viewers, they arent always the ones who pay the most attention to television advertisements 2. Many advertisements are geared towards teenagers but its generally those in their thirties and forties who make most of the purchases which are advertised on television. Thusly, more studies should be shown how these advertisements effect the main product purchasers, because Im fairly sure that many companies have thought of the overall "man with the money". Also, authentic recordings of actual television shows with commercials already in them, although they might be a loose control 3, they could help to provide a more authentic view of how past approaches have worked. In this way, it could be possible to understand how advertisements wholly effect the entire consumer body, not just a particular group, but Im getting ahead of myself here. We should discuss the research processes used and the idea behind the whole study. The group of scientists used various methods to help research the effects of advertising in television. Basically, they used a simple but effective strategy which mixed the use of two separate lists of fifteen second commercials, and two lists of thirty second commercials. They then brought in various groups of college students to sit through the commercials, and without telling them, asked them to write down all of the brands which they remembered throughout the experiment. This was only the first experiment however. With the second and third,